What are the 6 Types of Social Media Marketing?

Tom Canterino • September 30, 2021

What are the 6 Types of Social Media Marketing?

Choosing the right social media marketing strategy is essential to your business's success.

There are six different types of marketing strategies, and we'll discuss them in this blog post!

Organic Marketing

These methods don't require any money or ads because they rely on word-of-mouth. They can be time-consuming and difficult to measure results, but they're an excellent way to get a product out there without spending any money at all.

Content Marketing

This type of marketing includes writing articles about your products so that you can rank well on organic search engines like Google or Bing. You want people reading these articles to feel excited enough about your brand that they decide it's worth their time and money; then they'll recommend your products to others.
This is a very time-consuming marketing strategy, but it's an excellent way to build brand awareness and leads at the same time!

Display Advertising

While this can be a very profitable type of marketing, it's also one that requires the most maintenance because you'll need to keep paying for ads in order for them to work.
Display advertising is when your brand appears on websites where customers are likely already shopping. Since they're relevant and targeted towards people who want what you have, it's a great way to make sales!
This marketing strategy also gets people talking about your brand because you're showing up on their favorite websites and apps every day. People will start sharing articles they find interesting or ads that appear next to content on social media that they love.

Social Media Marketing

Social media is one of the best platforms for marketing because it's free, popular among people all over the world, and can be used to target specific types of consumers.
It's also important that you're strategic about how you use social media marketing; if your posts don't align with what customers are looking for or discussing on social media, they'll ignore you. It's essential that you create content specific to the type of social media platform your audience is on so they notice and engage with you!

Affiliate Marketing

Affiliate marketing is a great way to generate passive income. You partner with other companies or influencers so that you can market their products and have the chance to earn commissions on sales made through your website.
The main drawback of affiliate marketing is that it's not very scalable because you're limited by how many people are willing to partner with you. It's also difficult to prove that the people who buy products through your site are doing so because of your marketing efforts, so it can be hard for affiliate marketers to stand out compared to other types of social media marketing strategies.
Knowing where and how much time should I spend? This depends on how many resources you have available!

Influencer Marketing

This type of marketing is great because it's inexpensive and easy to scale with the right influencers. It works by partnering with people who have a following or influence that you want for your brand, then paying them to talk about your products on social media.
This strategy gets customers excited about new things they can buy from your brand, and it can lead to a lot of word-of-mouth marketing if the influencer posts about your products on their own social media accounts.
It's also essential that you find people who already have an audience that matches up with what your brand is trying to achieve; otherwise, they won't be able to sell as many things for you.

To learn more about how LevelUP Digital Solutions can help you grow your business through happy customers, contact us today at 401-298-9361. Our automated feedback collection, management, and syndication platform makes you the authority for your reputation and turns your customers into your best marketers.

< Older Post Newer Post >

Unlocking Success With Levelup Agency Content Marketing

April 25, 2025

Is your content marketing failing to deliver the desired results? Many organizations struggle to connect effectively with their audience. In this post, readers will explore the Levelup Agency method, highlighting key advantages and the structured workflow that drives success. By examining specific content types produced and how to measure results, readers will gain valuable insights to enhance their content strategy. This content aims to address common challenges faced in content marketing and provide clear solutions for achieving growth through the Levelup Agency approach. Key Takeaways Levelup Agency aligns content strategies with client goals to maximize brand visibility Audience-centric planning enhances engagement and fosters meaningful connections with target demographics Research-driven strategies improve content effectiveness and drive better marketing results Tailored content ensures messaging resonates with various audience segments across digital platforms Ongoing optimization based on performance data supports continuous improvement and success in marketing initiatives Understanding the Levelup Agency Method for Content Marketing The LevelUP Digital Solutions employs core principles to craft content marketing strategies that resonate with client brands. By aligning content with brand voice and implementing audience-centric content planning, the agency effectively engages target demographics. Additionally, thorough research informs every workflow and enhances copywriting effectiveness, ultimately influencing consumer behavior and driving success in marketing programs. Core Principles Guiding Levelup Agency Content The Levelup Agency embodies core principles that focus on maximizing brand awareness and enhancing return on investment for their clients. Their expert approach involves employing skilled employees who understand the importance of aligning content strategies with organizational goals. By implementing audience-centric planning and thorough research methodologies, the agency not only strengthens brand visibility but also fosters meaningful connections with target demographics. Key aspects guiding the content strategy include: Alignment with brand voice to ensure authentic messaging. Focus on audience needs to enhance engagement and interaction. Data-driven insights to optimize content effectiveness and reach. How Levelup Agency Aligns Content With Your Brand Voice Levelup Agency employs a strategic approach to align content with a brand's voice through effective storytelling. By integrating the unique personality and values of a brand into their content strategies, the agency ensures all messaging resonates with the target audience. This alignment enhances email marketing efforts and boosts overall revenue, as customers connect with brands that reflect their own preferences and aspirations.

Effective SEO Strategies to Skyrocket Your Business Growth

April 25, 2025

Are you struggling to boost your online visibility and attract more customers? With over 70% of online experiences beginning with a search engine, mastering SEO strategies is essential for any business aiming for growth. This article will guide you through essential tactics, including keyword research, on-page optimization, and local SEO tactics. By applying these methods, you can improve your website's ranking and reach your target audience effectively. Addressing these challenges will help turn your online presence into a powerful tool for business success. Key Takeaways Identifying high-intent keywords is essential for connecting with target audiences effectively Regularly updating keyword strategies helps maintain online relevance and improve search visibility Analyzing competitor tactics can reveal opportunities for enhancing SEO performance Structuring content around the buyer journey increases engagement and conversion rates Optimizing Google Business Profiles boosts local search visibility and attracts potential customers