LOCAL SEO
Get found in more local searches
Grow Your Business with Local SEO.
If your business has a physical location or serves customers in a particular geographic area, you need Local SEO (that’s the strategy of targeting Google’s local algorithm). While there’s some overlap with “regular SEO”, Local SEO will provide significantly better visibility for your business.
Local SEO is literally all that we do. It’s our passion, and our Vice President of Search is one of the top Local SEO experts in the country. Our deep experience working exclusively with local businesses means we’re able to solve problems that most agencies haven’t even encountered.
GETTING FOUND ONLINE is more important than ever!
Customers Have Choices — Help Them Choose You
Set your business apart and provide customers peace of mind that they’re making the right decision.
The cookie cutter approach doesn’t work.
Every business is unique, and every market is different. Most digital marketing agencies take a cookie cutter approach, providing the exact same service to every client. We don’t understand that approach… The things you need to do for a car dealer are completely different from the things you need to do for an attorney or a plumber. We’ve put in years of work, so we know exactly what matters for getting your site to show up more often in local searches.
Everything we do is customized
There’s no secret to what we do. We’re not miracle workers or magicians. We get results because we know more and we do more. We follow our proven framework, which allows us to address all the signals that matter to Google’s local algorithm – but we customize our strategy for each client. Why force a square peg into a round hole? We conduct extensive research so we know your strengths and weaknesses, then we customize our framework to address your specific needs.
Our framework for local success
Everything starts with an in-depth audit
Our team conducts an immersive site audit, checking technical issues, website content, inbound links, citations, locational signals, and local competitors. The in-depth audit lets us map out your strengths and weaknesses so we can formulate a customized plan of attack.
A customized strategy is the key
Local SEO is not one size fits all. Based on the findings of our site audit and keyword research, our team creates a customized strategy to help your site gain more visibility in local searches. We even share our content plan with you every 6 months so you know what to expect.
Ongoing optimization
The “set it and forget it” approach that other agencies take doesn’t make sense to us. Every month, we take a look at your content and how it’s performing, then we tweak the optimization of various pages. We want to be sure we’re squeezing maximum performance out of everything on your site.
Localized content creation builds relevancy
If you want to show up in local searches, you need localized content that answers the intent of local search queries. We have extensive experience in writing targeted local content, creating local landing pages, and creating localized blog posts that build your relevancy and wow your customers.
Local link building is the key
Even though inbound links are the most weighted element of Google’s algorithm, most agencies don’t do any link building. Building relevant local links are incredibly time-consuming, but it’s a vital piece of our local search strategy. Our team helps you acquire local links that build relevancy and drive more local traffic to your site.
Google My Business optimization and management
Your Google My Business listing is basically your new home page and is one of the keys to ranking in the map pack. Our team makes sure your first impression is amazing. From category choices to Q&A to Google Posts, we know exactly how to optimize your post so you stand out from competitors. We even know how to take down the cheaters.
Reputation and review management
Customer reviews are obviously important to attracting new customers – but they’re a key part of Google’s local algorithm as well. We help optimize your process so you’ll get more reviews, then we monitor all your review sites and handle review replies on a daily basis.
We focus on metrics that matter
You don’t hire an SEO agency to get you to rank for keywords, you hire an SEO agency to get you more traffic and more leads. Pages and pages of ranking reports don’t mean anything to your business. We’re driven by data and results. Everything we do is focused on your bottom line, so success means your organic traffic is increasing and you’re getting more (and better quality) leads.
Local SEO is a king of the hill battle
In local searches, there are only 13 spots available on page one of search results – 10 organic links and 3 links in the map pack. If you’re not dominating local search results, you’re not going to be able to grow your business. SEO isn’t something you can turn on and off – to beat your local competitors, you have to continually push out the right signals to Google. You have to be better than your competitors for a longer period of time – and that means you need an agency that understands exactly how Google’s local algorithm works.
Custom reports help prove ROI
You’ve got access to Google Analytics, so what’s the use of a report that shows the same data? We use Google Data Studio to combine multiple data sources into a single report that’s incredibly robust yet simple to understand. We add pre-SEO baselines to each metric so you can easily judge improvement over time. Basically, we want our reports to be useful… to tell a story. And again, everything we do is focused on your bottom line, so we present the reports on a monthly call where we provide our analysis. If you know what we did, how it affected your site, and how it helped grow your business, you’ll be a happy, long term partner.
Our low client to consultant ratio means better results
In local searches, there are only 13 spots available on page one of search results – 10 organic links and 3 links in the map pack. If you’re not dominating local search results, you’re not going to be able to grow your business. SEO isn’t something you can turn on and off – to beat your local competitors, you have to continually push out the right signals to Google. You have to be better than your competitors for a longer period of time – and that means you need an agency that understands exactly how Google’s local algorithm works.
Wendy got a HUGE catering job after the prospect called her after getting on the first page of google!
