MedSpa Case Study

Doubled Liposuction & Breast Lift Procedures In 2 Months

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Information

Service: SEO

Timeframe: Results within 2 Months

Problem

This company offers various cosmetic procedures, but specifically wanted more breast lift and liposuction procedures before getting more of anything else. They came to us because they stopped seeing results from their prior agency. They felt like they reached a hurdle that they couldn’t get over.

Challenges

They were targeting a few different areas with a lot of competition.

Here were the most pressing issues found:

Keyword Cannibalization Issues
No Cohesive Internal Linking Structure
Not Enough Quality Links
No Schema Markup
Needed An On-Page Optimization Overhaul
Not Enough New Patients
A lot of low word count, irrelevant blog content
A lot of technical issues on the site

Strategy

The first thing we did was run a complete audit of the site, which comprises of a 100+ checklist; this is one in which I’ve personally made from years of auditing sites – I can find things that many SEO’s wouldn’t even think of looking for.

After running the audit and analyzing the results, we prioritized and fixed both the major and minor issues to make sure the SEO campaign was built upon a solid foundation; this included fixing those issues stated in the “Challenges” section.

Using this information, we optimized each important service page to them, which involves reverse engineering the top ranking sites to determine what Google’s algorithm is favoring for that particular keyword, and based on our findings, we go back and finalize our data-backed optimizations, which proves to make a huge difference time and time again. These optimizations involve changes to the title tag, H1’s, sub-headers, body content, internal linking, and schema mark up.

They had a ton of content on the site, but a lot of it was overlapping, didn’t have enough content, or were completely irrelevant so we ran a content audit to clean up the entire site, from which we saw nice ranking increases.

During that same period, we starting the link building campaign, which involves prospecting thousands of websites to identify potential sites we may want a link from, filtering the list down using very strict criteria, finding email addresses of the important contacts at each site, and pitching personalized emails to each one. We were able to land contextually relevant backlinks from very authoritative websites, which helped move the needle a lot.

We continued to test and refine the on page optimizations, fixing content issues, making sure we adhere to our standard “topic cluster” information architecture model, and acquired a vast amount of high quality backlinks to ultimately get this client the results they needed to continue to grow their thriving business.