What are 3 Social Media Marketing Strategies?
Tom Canterino • September 30, 2021
What are 3 Social Media Marketing Strategies?
Social media marketing is a powerful tool that can help your business grow. It's easy to forget about the power of social media when you're always trying to keep up with all the latest updates on Facebook, Twitter, and Instagram.
In this blog post, we will discuss 3 strategies you can use for successful social media marketing!
Facebook
- If you have a Facebook page for your business, it's important to keep up with the content. Make sure that at least 30% of your posts are "promoted" or paid for so they appear in more users' news feeds. When promoting a post on Facebook, make use of all available ad formats by selecting from photo carousel, video, lead ad, and more.
- Keep in mind that Facebook users are on the website to be social! Studies have shown that posts with images generate twice as many comments as those without photos or graphics.
- The same study also demonstrates that videos perform better than photos when it comes to engagement rate. This is because people who receive updates on their timeline are more likely to stop scrolling and watch the video.
- Businesses also see high levels of engagement on Facebook when it comes to contests, coupons, polls, questions, videos games/quizzes (such as Trivia Crack), sweepstakes with prizes like gift cards or free product samples.
- Of course, not all users can see your Facebook posts. The more you pay, the better your chance of appearing in front of users who are interested in what you have to offer.
- Don't forget about other features like "boosting" a post (to get it even higher up on people's news feeds) or creating an ad campaign that can target specific user demographics and interests.
Twitter
If you're not using Twitter for your business, now is the time to start.
- Twitter allows businesses and marketers to reach a large audience quickly by posting 140 character messages that can link back to blog posts or website pages with more information about their products/services. Many brands also use hashtags (#) on this platform because they allow you to easily track conversations that are taking place around a certain topic.
- You can also use "promoted tweets" on Twitter, which work just like Facebook ads by allowing you to select your audience and increase the visibility of your post.
- There is even more potential with Promoted Tweets because businesses have access to unique features not available on Facebook. For example, you can use "tweet engagements" to see how many people have actually interacted with your tweets (like clicking the link inside of them). This information allows businesses to decide which type of tweet will perform best in their Twitter marketing strategy.
- Lastly, don't forget about retweets! Retweets are great for sharing content that you find interesting. If people see your brand retweeting great content, they are more likely to follow you because it shows them the type of information your business shares with its followers!
Retweeting can be a powerful social media marketing strategy if done correctly on Twitter!
Instagram
Lastly, don't forget about the photo-sharing platform called Instagram.
- Instagram is different from Twitter and Facebook because it allows you to post photos with your updates! This
social media app has grown in popularity over the past few years so use this to your advantage by promoting engaging content that people will want to share on their own profiles!
- Similar to Facebook, you can use images in your posts on Instagram because they are proven to generate high engagement rates. This is great for businesses who want more people to click their links and view website pages/blog posts with even more information.
- As a business owner, it's important that you focus on the quality of photos when posting them on Instagram. This platform is all about visuals, so you need to utilize images that are high quality and show off your products/services in the best possible light!
- Instagram also offers many other features like "stories" (a feature similar to Snapchat) and live videos which can help improve engagement rates even more.
To learn more about how
LevelUP Digital Solutions can help you grow your business through happy customers, contact us today at 401-298-9361. Our automated feedback collection, management, and syndication platform makes you the authority for your reputation and turns your customers into your best marketers.
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