Optimize Your Local Business for the Best SEO
Tom Canterino • November 23, 2021
Optimize Your Local Business for the Best SEO
Local SEO is a strategy that focuses on the optimization of your website to rank well in
local search engines. This means that people who are looking for nearby businesses can find you if they type in their location and search. In order to do this, there are certain things you need to do: make sure your business has a Google My Business page, be consistent with keywords on every page of your site, use relevant images from local sources, create an easy-to-find custom URL for each page of your website and much more! We'll go into detail about these steps below!
Make sure your business has a Google My Business page
- A Google My Business Page is an online profile that you can create for your local business.
- This will help to rank well in search engines because it allows people who are looking at nearby businesses on their phone or computer to find yours easily.
- You'll need the following information to create a Google My Business page: name, address, and phone number of your business.
- You can find out more about how to set up a Google My Business page here.
- Once you have the complete profile, it's best to claim or add information for any listings that show incorrect information so that customers will know they're getting the most up-to-date information.
Be consistent with keywords on every page of your site
- This means including the same words and phrases over and over again when people visit different sections of your business website.
- You'll want to include these in titles, meta descriptions, headlines (H tags), image alt text (a good place for long-tail searches), and body copy.
- A good place to start is with your main keyword and see what else you can think of.
- For example, if we were optimizing a website for the search term "guide to local SEO," we might want to include words like tips, articles, strategies, or techniques because these are all things that people could be looking for when they search for this phrase.
- You can also try using Google's Keyword Planner to see what else people are searching for when they look for your business.
- The best keywords have a high number of searches and low competition from other websites because you're going to want easy access to these words so that customers will find you!
Use relevant images from local sources
- One of the best ways to show that your business is a good fit for people searching nearby businesses on Google is by using relevant photos.
- This means taking pictures at your physical storefront, rather than doing something like hiring someone to take pictures in front of a landmark or other random place.
Create an easy-to-find custom URL for each page of your website
- A good way to do this is by creating a CNAME file with the same domain as your website.
- You can then use that name on top of all relevant pages and subfolders so that people will know they're getting information from one place.
- As long as you have a unique CNAME, this will help Google know that your website is one cohesive section of information.
You can find out more about how to optimize your local business for the best SEO here!
To learn more about how LevelUP Digital Solutions can help you grow your business
through happy customers, contact us today at 401-298-9361. Our automated feedback collection, management, and syndication platform makes you the authority for your reputation and turns your customers into your best marketers.
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