A Deep Look at the Six Types of Social Media Marketing
Tom Canterino • November 23, 2021
A Deep Look at the Six Types of Social Media Marketing
We are living in a time where social media marketing is the key to success. The number of people on Facebook, Instagram, Twitter, and YouTube has skyrocketed over the past few years. It's no wonder that social media marketing is now one of the most important aspects of any business's marketing strategy. But what exactly is it? Social media marketing can be broken down into six different categories: organic reach, paid ads, email campaigns, influencer outreach, content creation for platforms like Snapchat or Tumblr, and finally community management.
Organic reach
- Social media platforms such as Facebook and Twitter offer organic reach. Organic reach is when you create a post on social media, then it becomes available to everyone in your target audience that follows the page or profiles you used for posting. Of course, this is only possible if people are actually following those pages and profiles. But once they do follow, your posts are available to them. The more people you have a following, the greater chance of organic reach.
- Organic reach is free and allows for the most control over what content users see on their feed or home page. Using social media as a marketing tool depends largely on how much time it takes to create interesting updates that will grab attention in the users' feed and keep them coming back for more.
Paid ads
- If you have a budget to work with, paid social media advertising is another effective way of promoting your business. It can be done on most major platforms including Facebook, Instagram, Twitter, and more. In the case of both organic reach and paid ads, it's important to remember that users will only see things they are actually interested in seeing. Whether you're reaching out to potential customers, increasing brand awareness, or getting more people talking about your company on social media, digital marketing will get the job done.
- In addition to Facebook and Twitter ads which are well-known for their effectiveness in promoting brands' content online, another form of paid advertising is YouTube pre-rolls where an ad plays before the video starts or YouTube banner ads which are featured on the right-hand side of videos.
- Paid social media advertising allows you to get your content in front of an audience who is more likely to be interested in it and take action (buy a service/product, visit your website, etc.)
Email campaigns
- One of the biggest benefits of using social media as a marketing tool is that it allows you to directly interact with your customers. When done right, this can work wonders for customer retention and brand loyalty by establishing an interactive dialogue between company and consumer. But sometimes the best way to promote content isn't on social media at all – it's via email.
- Email marketing is a strategy that can be really effective for businesses to get their message out, especially when it comes with an incentive for the customer to take action (such as offering discounts or exclusive content). In fact, according to one study, emails have been found to produce three times higher ROI than social media posts and other forms of digital marketing.
- Email campaigns, when utilized correctly, can be a great way to get your target audience interested in the content you are promoting on social media by offering them an incentive to take action before they miss out on something exclusive or discounted.
Influencer outreach
- A slightly less common method of promoting content online is influencer outreach. In a nutshell, this involves finding people who have an audience that's interested in the type of product or service you offer and then paying them to promote your company on their social media channels. This can be especially effective if they have a large following for your target audience.
- This strategy works for a number of reasons, but the most important is that it's reaching people who are already interested in your content and likely to take action on what they see whether this means following you on social media or purchasing something from your website. And because influencer outreach involves finding relevant accounts based on keywords related to the type of content you are posting, there's a good chance that people who see your posts will be interested in them.
Content promotion tools
- Another great way to promote your business on social media is by using content promotion tools. There are many different platforms that can help you reach a wider audience with an online post or video, but one of the most popular ones right now is Thunderclap which lets users create messages and share them across multiple social media accounts at the same time.
- The reason this form of promotion can be so effective is that it helps make your posts more visible to a larger audience, thereby increasing the chances that your message will spread quickly online and reach consumers who are interested in what you have to say. Plus, since multiple people are sharing the content at once, there's also a higher chance that it will spread virally through friends of your fans.
Influencer endorsement
- Last but not least, one of the best ways to promote content on social media is by getting endorsements from influencers with large online followings. Just like it sounds, this strategy involves finding relevant accounts that have a lot of followers and asking them if they would be willing to promote your company or product in their posts.
- Although this can be a little more difficult to pull off than some of the other strategies mentioned above, it's one that is well worth pursuing. And thanks to platforms like Thunderclap and influencer outreach tools, you may even be able to ask for help from influencers on social media after your content has already been promoted by someone else.
- Influencer endorsements are a great way to promote content online – especially when you're able to work with influencers who have a large following for your target audience. This strategy is also an excellent choice because it helps make your posts more visible, thereby increasing the chances that they will be seen by people who would find them interesting or relevant.
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