What Makes A Good Logo? 10 Elements That Will Help Your Logo Stand Out

Tom Canterino • April 25, 2022

What Makes A Good Logo? 10 Elements That Will Help Your Logo Stand Out

A great logo is a key to the success of any business. It is one of the first things that customers see, and it needs to be eye-catching and memorable in order to leave a lasting impression. In this blog post, we will discuss 10 elements that make a good logo. If you are looking to create a new logo for your business, website or want to improve your current logo, then this post is for you!

10 Elements That Will Help Your Logo Stand Out

Use simple and clean shapes

A logo should be easy to recognize, even when it is scaled down to a small size. This means that you should avoid using too many intricate details or busy patterns. Instead, stick to simple and clean shapes that are easy to identify.

For example, the Nike swoosh is a very simple shape, but it is instantly recognizable.

Another example of a logo with simple shapes is the Apple logo. The shape of the apple itself is quite simple, but it is easily recognizable.

If you want your logo to be memorable, then keeping things simple is key.

Use contrasting colors

When choosing colors for your logo, it is important to pick a color scheme that will be eye-catching and easy to remember. One way to do this is to use contrasting colors.

For example, the Google logo is made up of a bright yellow “G” on a white background. The contrast between the two colors makes the logo stand out and easy to remember.

Another example of a logo with contrasting colors is the FedEx logo. The company name is written in orange against a blue background. Again, the contrast between these two colors makes the logo easy to remember.

If you want your logo to be memorable, then using contrasting colors is a great way to achieve this.

Use negative space

Negative space is the empty space around the subject of an image. It can be used to create interesting and eye-catching compositions.

For example, the FedEx logo makes use of negative space to create an arrow shape between the “E” and “X”. This arrow implies forward movement and speed, which is an accurate representation of the company’s brand.

Another example of a logo that uses negative space is the Toyota logo. The negative space between the two overlapping circles creates the shape of an “X”, which symbolizes strength and stability.

If you want your logo to be eye-catching, then using negative space is a great way to achieve this.

Use typography

Typography is the art of choosing and arranging typefaces. It can be used to create interesting and eye-catching compositions.

For example, the Google logo is written in a very simple sans-serif font. This font is easy to read and recognizable, which makes it perfect for a company that wants to be seen as approachable and trustworthy.

Another example of a logo that uses typography is the Coca-Cola logo. The use of cursive lettering gives the logo a playful and friendly feel, which is perfect for a company whose brand is all about happiness and enjoyment.

If you want your logo to be eye-catching, then using typography is a great way to achieve this.

Use symbolism

Symbols are a great way to communicate what your brand is all about without using words.

For example, the Nike swoosh is a symbol of speed and movement. This is perfect for a company whose brand is all about athleticism and competition.

Another example of a logo that uses symbolism is the Apple logo. The bitten apple symbolizes knowledge and rebellion, which is perfect for a company whose brand is all about innovation and disruption.

If you want your logo to be memorable, then using symbolism is a great way to achieve this.

Use color

Color is a great way to make your logo stand out. It can also be used to communicate what your brand is all about.

For example, the Google logo is made up of a bright yellow “G” on a white background. The yellow color communicates energy and happiness, which are two things that Google wants its brand to be associated with.

Another example of a logo that uses color is the Coca-Cola logo. The use of red and white communicates happiness and refreshment, which are two things that Coca-Cola wants its brand to be associated with.

If you want your logo to be eye-catching, then using color is a great way to achieve this.

Use geometric shapes

Geometric shapes are a great way to create an eye-catching logo. They can also be used to communicate what your brand is all about.

For example, the Nike swoosh is a symbol of speed and movement. This is perfect for a company whose brand is all about athleticism and competition.

Another example of a logo that uses a geometric shape is the Apple logo. The bitten apple symbolizes knowledge and rebellion, which is perfect for a company whose brand is all about innovation and disruption.

If you want your logo to be eye-catching, then using geometric shapes is a great way to achieve this.

Use texture

Texture is a great way to add interest to your logo. It can also be used to communicate what your brand is all about.

For example, the Google logo is made up of a series of multicolored dots. This dotty texture communicates playfulness and approachability, which are two things that Google wants its brand to be associated with.

Another example of a logo that uses texture is the Facebook logo. The use of blue and white stripes communicates trustworthiness and dependability, which are two things that Facebook wants its brand to be associated with.

If you want your logo to be eye-catching, then using texture is a great way to achieve this.

Use light and dark

Light and dark can be used to create an eye-catching logo. It can also be used to communicate what your brand is all about.

For example, the Google logo is made up of a bright yellow “G” on a white background. The contrast between the light yellow color and the dark background communicates energy and vibrancy, which are two things that Google wants its brand to be associated with.

Another example of a logo that uses light and dark is the Starbucks logo. The use of green and white communicates peace and relaxation, which are two things that Starbucks wants its brand to be associated with.

If you want your logo to be eye-catching, then using light and dark is a great way to achieve this.

Use negative space

Negative space is a great way to add interest to your logo. It can also be used to communicate what your brand is all about.

For example, the FedEx logo uses negative space to create an arrow that symbolizes speed and movement. This is perfect for a company whose brand is all about efficiency and reliability.

Another example of a logo that uses negative space is the NBC logo. The use of white space in the form of a peacock symbolizes beauty and elegance, which are two things that NBC wants its brand to be associated with.

If you want your logo to be eye-catching, then using negative space is a great way to achieve this.

Creating a logo for your brand and website is an important task. But with so many elements to consider, it can be tough to know where to start. If you want your logo to be eye-catching and memorable, then use these ten elements as a guide. From color to negative space, these elements will help you create a logo that perfectly represents your brand. And that's what makes a good logo.

What do you think makes a good logo? Share your thoughts in the comments below.

To learn more about how LevelUP Digital Solutions can help you grow your business

through happy customers, contact us today at 401-298-9361. Our automated feedback collection, management, and syndication platform makes you the authority for your reputation and turns your customers into your best marketers.

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