How to Create a Content Strategy for Social Media That Gets Results

Tom Canterino • April 25, 2022

How to Create a Content Strategy for Social Media That Gets Results

Creating a content strategy for social media can be daunting. What should you post? How often should you post? What's the best time to post? It can be hard to know where to start. In this blog post, we will walk you through how to create a content strategy that gets results. We'll discuss what types of content work best on social media, how often to post, and the best times to publish your content. Let's get started!

What should you post?

Look at your buyer persona.

Your first step is to look at your buyer persona. What are their interests? What are their pain points? What type of content would they find valuable? When you know the answers to these questions, you can start creating content that appeals to your target audience.

Experiment with different types of content.

Once you have an understanding of what type of content your buyer persona would find valuable, it's time to start experimenting. Try out different types of content and see what performs best. blog posts, images, infographics, videos, etc.

Create a content calendar.

Once you have a good understanding of the types of content that perform well, it's time to start creating a content calendar. This will help you keep track of what you need to post and when. Try to batch your content so that you can have several pieces ready to go at any given time.

How often should you post?

Look at your audience engagement.

The first step is to look at your audience engagement. Are people interacting with your content? Are they liking, commenting, and sharing? If so, then you're on the right track. If not, then you may need to adjust your content strategy.

Experiment with different posting frequencies.

Once you have a good understanding of your audience engagement, it's time to experiment with different posting frequencies. Try posting more or less often and see how it affects your engagement.

Find a posting schedule that works for you.

Once you've experimented with different posting frequencies, it's time to find a posting schedule that works for you. Stick to this schedule as much as possible so that your audience knows when to expect new content from you.

What's the best time to post?

There is no definitive answer to this question. However, there are a few things you can do to figure out the best time to post for your audience.

First, take a look at when your audience is most active on social media. If you see that they are online more during the day, then that's probably the best time to post.
Second, experiment with different times of day and see how your engagement changes. Try posting at different times of the day and on different days of the week.
Third, find a time that works for you and stick to it. Once you've found a time that gets good engagement, stick to it as much as possible. This will help your audience know when to expect new content from you.

Creating a content strategy for social media can be daunting, but it doesn't have to be. By following the steps above, you can create a content strategy that gets results. Experiment with different types of content, find a posting schedule that works for you and stick to it. Your audience will thank you for it!

Now that you know how to create a content strategy for social media, put it into practice and see the results for yourself! If you need help getting started, contact us and we'll be happy to help.

To learn more about how LevelUP Digital Solutions can help you grow your business

through happy customers, contact us today at 401-298-9361. Our automated feedback collection, management, and syndication platform makes you the authority for your reputation and turns your customers into your best marketers.

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