What is Social Commerce and How Can Small Businesses Benefit?
Tom Canterino • February 23, 2022
What is Social Commerce and How Can Small Businesses Benefit?
Social commerce is a relatively new term, but the concept has been around for quite some time. Essentially, social commerce refers to the use of
social media platforms to drive sales and conversions. Many small businesses are still unsure of how they can benefit from social commerce. In this blog post, we will discuss what social commerce is and how small businesses can use it to their advantage!
Social Commerce Advantages
Increased visibility
- Social commerce has several advantages over traditional marketing methods, such as increased customer engagement and the ability to target specific demographics. However, one of the main benefits is that it gives you more control over your brand’s image than ever before! This means you can use social media platforms like Facebook or Instagram to showcase new products and services, drive traffic to your website, and increase brand awareness.
- Small businesses can also use social commerce to connect with customers on a more personal level. This can be done by responding to customer comments and queries in a timely manner or offering exclusive discounts and promotions through social media channels. By building strong relationships with customers, you not only create loyalty among existing consumers but also attract new ones.
In addition to this, social commerce allows small businesses to build trust with their target audience by providing them with valuable information about products and services offered by the company. Small businesses can share content from other brands that resonate well within your niche market too!
Increased Sales and Conversions
- According to a study by Social Media Examiner, businesses that use social media for marketing purposes see an increase in sales of around 67%. This is because social media platforms are great channels for driving traffic to your website. In fact, research shows that organic search results from social media account for almost 30% of all web traffic.
- What’s more, social media platforms are also great for converting traffic into sales. In fact, conversion rates from
social media are known to be three times higher than those from traditional marketing methods! This is because customers are more likely to purchase products and services after interacting with your brand on a social media platform.
Low-Cost Marketing
- Social commerce can also be a very cost-effective way to market your products and services. Unlike traditional marketing methods, social media channels are free for everyone who wants access to them! This means you don’t have any upfront costs associated with getting started on these platforms either – just the time it takes to build up an audience of followers who will engage with your content regularly.
- You can also use advertising from these platforms at very reasonable rates, which makes it an affordable option for small businesses looking to increase their brand awareness without breaking the bank.
Social commerce provides a wealth of opportunities for small business owners as well as large ones! It’s a great way to connect with customers on a personal level, increase brand visibility, and drive traffic and conversions. What’s more, social media platforms are free and offer advertising at very reasonable rates! So what are you waiting for? Start using social commerce today!
To learn more about how LevelUP Digital Solutions can help you grow your business
through happy customers, contact us today at 401-298-9361. Our automated feedback collection, management, and syndication platform makes you the authority for your reputation and turns your customers into your best marketers.
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