What is a Local SEO Strategy?
Tom Canterino • September 30, 2021
What is a Local SEO Strategy?
A Local SEO strategy is a way for businesses to rank higher on Google and other search engines when someone searches for their products or services. If you are looking to get more customers, it’s important that your business is found organically without having to pay any money. This blog post will help you understand what a local SEO strategy is and how it can help your business grow!
Local SEO Strategy Overview
Optimize your website
- Write great content that is focused on providing value to readers, not keywords.
- Use Google’s Keyword Planner tool and research popular words related to the products or services you provide. Use these words throughout blog posts and articles when possible.
- Include a local address with a phone number in the contact section of your website. Google needs this to verify that you are a legitimate business, so be sure to include it!
- Build high-quality backlinks by creating useful content and sharing on other platforms like Reddit or StumbleUpon.
- Make use of the H tags throughout your pages. It’s important not to go overboard with them though!
- Include the search term in your title and meta descriptions.
- Create a Google My Business page. This will make it easy for customers to find you on mobile devices when looking through their local listings. It’s free and important if you want to be found easily by potential customers.
Optimize your social media accounts
- Don’t forget to include links back to your website in all posts!
- Use keywords when sharing content on Facebook, Twitter, Google+, etc. Many people use these platforms looking for helpful information related to the products or services you provide, so it’s important that they can find you!
- Include a photo on your Google+ page that includes the business name and address. You can also include this information in your Twitter profile as well.
- Make sure to link back to the relevant pages of your website from posts, not just homepages or landing pages.
- If you have an Instagram account make sure to tag the location of your business when posting pictures. You can do this by adding “@” and then including the name of the place in quotes, like so: "@yourbusinessname".
- Be sure to link other social media platforms you use back to one another! For example, if you have Twitter and Instagram accounts make sure that your Tweets include the Instagram username you use.
- Use hashtags when appropriate on platforms like Twitter and Facebook.
- Post often! Social media is meant to be an interactive experience, so make sure not to only post once a week or month. Post multiple times per day if possible. You can schedule posts ahead of time using a tool like Hootsuite to make this easier.
- Be sure that your posts are engaging! Don’t just share what you had for lunch, but rather post useful content related to the products or services you provide. This will help build a following and keep people interested in what you have to say!
Optimize your videos
- Include keywords in the title of the video.
- Have a transcript for each video. Google will index it so that people can read what is being said if they are unable to watch it.
- If you include slideshows or images, be sure to have captions on them! This is another great way to get keywords indexed by Google.
- Use relevant tags on your videos. This will help people find them when searching for related content! You can use words that are also used in the title of the video or include other useful hashtags like you would with Twitter posts.
- Make sure to link back to pages within your website from the description of the video.
- Try not to go overboard with tags and keywords. It’s okay to have a few, but more than about ten will look spammy!
- Include your website address in the description or comments section of YouTube videos so that people can find you after watching them!
Conclusion: I hope you have a better idea of what a
Local SEO strategy is and how to implement it on your website! With this knowledge, you should be able to rank higher in Google’s search results so that more people can find out about the products or services you provide. If they like what they see, then there's no telling where your business might go!
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LevelUP Digital Solutions can help you grow your business
through happy customers, contact us today at 401-298-9361. Our automated feedback collection, management, and syndication platform makes you the authority for your reputation and turns your customers into your best marketers.
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