Top 7 Advantages of Facebook Marketing for Your Business

Tom Canterino • September 30, 2021

Top 7 Advantages of Facebook Marketing for Your Business

Facebook marketing has grown in popularity over the past few years, and now it is one of the most well-trusted methods of advertising. Facebook marketing can be utilized to generate leads for your business or to promote a specific product or service. 


Follow these seven tips below to help you decide if Facebook marketing will work for you!


You can target your ads to specific audiences.


When advertising on Facebook, you are able to decide who sees the advertisement. This is done through targeting options that allow you to choose what types of people will see the ad and which will not. For example, if you own a restaurant in New Jersey but want to advertise in Chicago,  you can choose to advertise in Chicago and not in New Jersey.


You can create your ad in minutes.


Creating an advertisement on Facebook is easy and takes minimal time to do so. If you cannot find the correct wording or picture for your ad, there are many ways to modify it until it looks how you would like. In addition, because creating a Facebook advertisement is simple, it will cost less than other types of advertisements.


Although creating ads on Facebook is easy, you should always take the time to read up about best practices before creating one! That way, your ad will be successful and generate leads for your business. 


You can create custom audiences.


Creating a custom audience is when you choose specific groups of people to target in your ads. For example, if there are certain customers who always visit your website with the intent of purchasing something but never actually buy anything, then that would be an ideal customer for targeting in Facebook ads. Custom audiences allow you to specifically target people who are likely to be interested in your business.


A great way to build a custom audience is by taking advantage of the website visitors you already have! You can set up conversion tracking on your website so that when someone visits specific pages, they will automatically become part of an audience for targeted ads. 


You can track ad performance.


When advertising on Facebook, you are able to see how well your ads are performing by tracking metrics such as clicks, views of the advertisement, and conversions to name a few. This allows you to make changes or adjustments that will help improve future results. You can also find out what types of people are interacting with your ads so you can learn more about them and how to target them better.


Being able to track ad performance allows you to make changes that will improve future results, whether it is by adjusting the audience or adding new elements into the advertisement.     


You can optimize your ad.


Facebook allows you to create multiple ads and test what types of audiences receive the best results so that in future advertisements, you will be able to reach a larger number of people who are interested in seeing it. This is possible through Facebook's optimization feature which shows different variations of an advertisement to specific groups.  It is best to test out all of the variations before choosing which one performs the best.


By using Facebook's optimization feature, you can choose an ad that will generate more leads for your business!   


Facebook marketing has grown in popularity over the past few years, and now it is one of the most well-trusted methods of advertising.


You can track conversions.


Just like it is possible to track ad performance on Facebook, you are able to see how many people clicked on the advertisement and what those clicks resulted in for your business. This means that if someone saw an advertisement about discounts at a local store but did not click through, then they would be marked as somebody who did not convert. By tracking conversions on Facebook, you will be able to see which types of advertisements are the most successful so that future ads have a higher chance of being clicked on and therefore generating more leads for your business.


By using conversion tracking with Facebook marketing, you can improve future advertisement results!   


You can set up a Facebook page.

Having your own business page on Facebook allows you to communicate with customers and potential clients as well as share information about the brand such as promotions or new products. With this, people will be able to learn more about your company without even visiting it! If they are interested in making a purchase from you, they can send a private message asking questions about the product or service.

When you set up your own Facebook page for your business, it allows people to learn more about what you have to offer!   

To learn more about how LevelUP Digital Solutions can help you grow your business

through happy customers, contact us today at 401-298-9361. Our automated feedback collection, management, and syndication platform makes you the authority for your reputation and turns your customers into your best marketers.

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