The internet has changed the way we shop. The days of walking into a store and asking for help are long gone. Instead, more often than not, people will go online to research reviews before visiting a new local business location or restaurant. Reviews have become an important part of how businesses market themselves on the web. As an owner, it's your responsibility to make sure that you're doing everything in your power to get those positive reviews and maintain a good reputation with customers!

• Checking Positive reviews are integral to your marketing strategy. If customers have a positive experience with you, they'll be more likely to leave great feedback online for other potential buyers and tell their friends about the fantastic time they had at your location or restaurant. Reviews also help improve click-through rates on search engine results pages (SERPs).
• Create an incentive program! Offer freebies in exchange for customer feedback like gift cards or discounts that can be used when visiting again. This way, even if people don't want to write something publicly available about how much fun they just had at your store, it still gives them some sort of reward for being there.
• Create a review page. A simple, one-pager with your reviews and contact information is enough to get the ball rolling; add more as you come across them or if it's been too long since your last update.
• Be proactive about asking for reviews! We know that it can be difficult to get someone to leave a review if they don't want to write something publicly available about how much fun they just had at your store, it still gives them some sort of reward for being there. Think about offering small cards with the title "leave me a review" and telling people why it's important before they're even done with their experience so they remember when leaving feedback online - this way, less effort is required on your behalf!
• Allow customers the opportunity to submit reviews in person or offline. If possible, ask clients who are checking out how satisfied (or dissatisfied) they were at the end of their visit.
• Make sure that all of your employees know how important it is that people leave reviews - staff should be enthusiastic about getting clients' opinions on everything, whether good or bad. This means encouraging and providing suggestions as necessary so everyone feels like their voice is heard. The key word here is "encouragement!" Asking someone directly can sometimes lead.

It's important to not restrict the opportunity for reviews. Not all customers will want to review online, and some may feel more comfortable telling you in person what they loved or disliked about their visit. Be flexible with your experience and make it a point to get feedback from every customer!

Our agency specializes in review and reputation management for small and medium-sized businesses and we offer a robust, affordable, and white-glove service to take all of the pain and frustration from trying to get more 5 star reviews!

If you need help, come see us.

A solid review strategy is a key to today’s competitive marketplace. We can help you establish a successful one by conducting an audit of your existing reviews and reputation. What are some strategies that have helped other companies in their efforts? Here are the top three most effective tactics for increasing customer feedback on Yelp, Google+, and Facebook respectively. Which ones do you want us to investigate first?

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