What is Reputation Management: Definition, Statistics, and Control

If you have ever Googled yourself, you have probably realized that your online reputation is important. In fact, it's so important that there are businesses out there that specialize in managing your online reputation for you. But what is reputation management? And why do you need it? In this blog post, we will discuss the definition of reputation management, as well as some statistics about its importance. We will also talk about how to take control of your own online reputation!

What is Reputation Management?

Reputation management is the process of monitoring, managing, and improving your online reputation. This can be done through various means, such as search engine optimization (SEO), social media marketing, and online reputation management services.

Why Is Reputation Management Important for Your Business?

There are several statistics that show just how important online reputation management is for businesses:

• 92% of consumers read online reviews before making a purchase
• 40% of consumers will not do business with a company that has negative reviews
• A single negative review can cost you 30 customers

As you can see, managing your online reputation is essential if you want to succeed in business. Negative reviews can really hurt your bottom line, so it's important to take steps to control your online reputation.

How Can You Take Control of Your Online Reputation?

There are a few things you can do to take control of your online reputation:

• Google yourself regularly to see what comes up
• Respond to negative reviews in a positive, professional manner
• Encourage satisfied customers to leave positive reviews
• Use social media to build up a positive online presence

By following these tips, you can take control of your online reputation and ensure that potential customers see the best possible version of your business! 

How Do You Deal With Negative Feedback?

The first step is to not take it personally. This feedback is about your business, not you as a person.

Assuming that the feedback is accurate, the next step is to try and understand why the customer had a negative experience. Was it a one-time thing or are there systemic issues within your business?

Once you have some understanding of the situation, you can craft a response. This response should be professional and apologetic. You want to show the customer that you understand their frustration and that you are taking steps to correct the problem.

If the negative feedback is coming from a review site, you should also post a public response. This shows other potential customers that you are taking the complaint seriously and are working to resolve the issue.

Finally, make sure that you take steps to prevent the negative experience from happening again. This might mean changing your policies or training your employees differently. Whatever the case may be, make sure that you show potential customers that you are constantly working to improve your business!

By following these steps, you can turn a negative review into a positive opportunity to show your commitment to customer service.

Have you ever had to deal with negative feedback? How did you handle it? Let us know in the comments below!

To learn more about how LevelUP Digital Solutions can help you grow your business

through happy customers, contact us today at 401-298-9361. Our automated feedback collection, management, and syndication platform makes you the authority for your reputation and turns your customers into your best marketers.