Marketing and SEO Tips To Drive Better Conversions

Tom Canterino • August 24, 2021

Marketing and SEO Tips To Drive Better Conversions

If you are looking for ways to drive better conversions, then this is the blog post for you! We will cover a few different marketing and SEO tactics that can help improve conversion rates and generate more revenue.

To start, let's talk about keyword research. This is an important step in any campaign because it helps determine which keywords convert best on your site. Once you have researched what keywords work best, make sure to include them in your copy throughout the website to increase relevance with search engines.

Tips for Keyword Researching

Use Google AdWords Keyword Tool

This is a free online keyword research tool that can help you figure out which keywords are most likely to generate conversions. You just need to type the words or phrases into the search box and click "Get Ideas"

Use The Competition

Another way to find keywords is by looking at the competition. You can use Google's keyword tool for this and type in your competitor URL into the search box

Use Google Autocomplete

This is a good way to find keywords that are most popular in your industry. For example, if I wanted to research Apple's competitors, I would type "apple" into the search box and then click on the words or phrases that appear after it

Check Out Your Competitor's Landing Page

If you are looking for keywords that work well on your competitor's landing pages, then this is the perfect tactic. You can see what phrases they use and include them in your own website to make it more competitive
Another thing to consider when optimizing a site for SEO is keyword density. This is how likely a keyword is to repeat in your content. You want the keywords you are targeting for each campaign to be repeated at least once on every page, but no more than three times per page

Include Keywords In Image Alt Text

If you are trying to rank for a specific keyword and want it to appear in the image alt text, then include keywords when uploading images. The perfect way is by using an HTML code that provides space for the targeted phrase: "<img src="image url" title='keyword' />". This will make sure your image will appear in search engine results for the targeted keyword

Keep It Relevant

One of the most important things to keep in mind is that your content should be relevant and on-topic. You want to make sure not only are you targeting keywords, but also writing copy for a specific audience or market. This will help with SEO rankings, conversions, and keeping readers engaged

Now let's move on to social media marketing. This is a great way to boost conversions because it helps you reach people in different channels and geographic locations.

The first thing you need for this tactic is an attractive, professional-looking profile page that includes your logo and branding information. Remember that the link back should go directly to your site or landing pages with a clear call-to-action.

Next, you need to post content that is of quality and includes your targeted keywords. You want the posts to be engaging so people will actually read them, which is why a quiz or giveaway can work really well! Make sure you are posting at least five times per week on each social media platform for better visibility.

To learn more about how LevelUP Digital Solutions can help you grow your business through happy customers, contact us today at 401-298-9361. Our automated feedback collection, management, and syndication platform makes you the authority for your reputation and turns your customers into your best marketers.

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