How to Get Moving Leads for Your Moving Company

Tom Canterino • May 17, 2021

Any home service business requires a steady flow of customers to stay in the green. If you are a moving company, you are probably familiar with the practice of buying mover leads. Though this process can be costly, you might see it as the only way to reasonably drive leads to your business.


This isn’t the case.


While a moving company may still find it to be ROI-positive to buy moving leads, it is usually more cost-effective to generate moving leads through one’s own marketing efforts. This article will cover the basics of generating moving leads for your business through SEO and PPC advertising on Google Ads.


If you want to take control of your lead generation and cut out the middlemen, we can help you develop the proven strategies for driving leads directly to your phone or website. Give us a call to talk to a digital marketing strategist about how you can stop relying on the middlemen and generate your own leads! We have a team specialized in SEO for contractors, and we’d love to help you!


How Do Moving Companies Get Customers?

The process of buying leads from third parties is customary for many professional movers at this point. Most moving companies have used industry standards like HomeAdvisor, Thumbtack, and Billy.com to get a steady flow of leads, but these leads can be expensive and aren’t guaranteed to pay off.


How Much Do Moving Leads Cost?

When you pay-per-lead through a third-party lead provider, the price of each lead is based on a few factors. These include the estimated distance and time expenses of service, the type and amount of items in the haul, how competitive your service area is, and how high you are willing to go in the bidding war with your competitors.


Billy.com’s Mover Lead Cost

Billy.com’s estimated lead cost is between $5.95 and $9.95 but can be as high as $15 to $40 for exclusive mover leads. The leads go out to other service providers, too, meaning the cost of leads can be driven higher, and the price the customer pays you can be driven lower.


Thumbtack’s Mover Lead Cost

Thumbtack’s mover lead prices are a bit more elusive to tack down. They require you to sign up with your email before giving you an accurate estimate for the average mover lead cost. They claim on their site that leads, in general, can cost anywhere from $8 to $10 for smaller jobs and as much as $50 for larger jobs.


HomeAdvisor’s Mover Lead Cost 

HomeAdvisor has a complicated history with contractors. They are considered to be the most expensive lead providers. Their range is pretty significant. The company’s site doesn’t have exact mover lead estimates and claims that the prices vary based on region, demand, competition, and the job’s specifics. Based on BBB accounts from contractors, leads can cost moving contractors anywhere from $15 to well over $100.


Are Mover Lead Providers a Scam?

None of those above-mentioned mover leads providers are scams, but there may be more cost-effective solutions out there. They definitely are good at the business of matching eager customers with moving companies who need their services. Mover lead providers are great marketers, and they excel at convincing small moving companies like yours that their service is essential. Their service will generate leads for you, it is true.


But the process of matching you with potential customers is not a closely kept secret. For the cost of annual subscription fees and the pay-per-lead model of the third-party lead providers, you could take specific marketing steps that would get your business to rank at the top of search results.


This process eliminates the need for third-party mover lead providers, guaranteeing a steady flow of customers without paying off the middlemen.


How to Get My Own High-Quality Leads?

Let’s dig into two cost-effective ways to take control of your digital marketing and generate your own high-quality mover leads: SEO and pay-per-click (PPC) advertising through Google Ads. PPC can have near-instant results, while SEO takes some time and patience to see your investment pay off. Both have advantages depending on what type of moving business you want to run. Let’s look at both in a bit more detail.


PPC for Moving Companies

PPC is a marketing channel where companies pay a small fee every time their advertisements are clicked on. If the click cost is $1.00, but the click leads to a $1,000 contract, the profit yield can be extremely high.


When it comes to PPC services, Google Ads is the way to go. Since the word “Google” itself has become an eponym for “internet search,” your moving business should take advantage of the world’s most popular search engine. If you don’t know what an eponym is – Google it! (You’ll see what I did there).


What is Google Ads?

Google Ads is a PPC platform that streamlines the PPC system and allows advertisers to get their business’ ads in front of customers. Businesses bid on keywords; when customers enter searches into Google using these keywords, the top results are advertisements for the business.



Google then considers the advertiser’s Ad Rank, a metric based on data pulled from the advertiser’s website, quality of the advertisement (in terms of relevance, keyword optimization, etc.), and how much money an advertiser was willing to pay for the ad space.


The winners then appear at the top of any search results page before the actual results. When you see “Ad” to the left of the top few search results, now you know!


How is PPC Different Than Paying for Leads From a Third-Party?

When you bid on leads from a third party, you have little control over how you are advertised by that third party or the quality of leads that get sent your way. Some mover lead providers like HomeAdvisor are facing lawsuits for how they sell leads to contractors. Sometimes their leads are fake or of poor quality, and, ultimately, you still have to pay for them.


Also, PPC advertising takes potential customers directly to your website, not to the third-party’s website. When they click on your name, they come directly to you on your site. You aren’t paying for leads that go to other companies because HomeAdvisor used your name to drive clicks to their site.


If these leads visit your website but don’t contact you, you can “retarget” them with ads on Facebook, YouTube, and other websites. You’ve probably seen this practice in the past; you viewed a product, then were “followed around” for a few days, seeing ads for this product or service on other websites.


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For example, I was recently shopping for a couch using Google Search, and now, when I visit unrelated websites, the ad bars on the right are full of advertisements for sofas. I clicked on a GoogleAds advertisement a few weeks back, and now I am being retargeted for that query. Source: CNN


How much should I pay for PPC management?

Unlike SEO, a strong PPC campaign can show results almost instantly. A keyword-targeted PPC campaign can potentially bring new leads to your business as soon as it launches. The challenge comes from actually doing the keyword research and optimizing your ads for Google’s search algorithms.


If you have the time and resources to learn the intricacies of Google Ads and how best to construct and implement winning advertising campaigns, then you definitely should. However, many professional moving businesses do not have the time or the resources to do so without compromising the well-being of their business.


This is where hiring proven digital marketing professionals can help your moving business run the best advertisement campaigns possible and generate tons of leads as a result. Check out our PPC management page for a comprehensive breakdown of our ROI-driven PPC management service.


SEO for Moving Companies

SEO is another marketing channel you can use to drive more mover leads to your professional moving business without having to pay directly for them. SEO, or search engine optimization, is the process of optimizing your website so that it appears as high as possible in the Google Search results when people search for a particular product or service in a specific location.


Let’s get a bit more specific. There are three main objectives of good SEO for professional movers:

  • Making sure the website is optimally crawled and indexed by Google
  • Optimizing the relevance of the website’s content so that Google sees the content as valuable for addressing the keywords people use when searching for professional movers
  • Improving the authority and trustworthiness of a moving business’s website through link acquisition and content


What is the Difference Between SEO and Paying Third Party Mover Lead Providers

Well-executed SEO can replace the need for third-party lead providers because what they do for you is essentially SEO. However, the SEO they perform mostly benefits their business interests and only helps you indirectly.


Let’s explain:


When you pay to participate in third-party home service marketplaces, these home service marketers do all the hard work of local SEO and keyword research, using your company’s name to drive organic traffic back to their site instead of yours.


These companies then host a bidding war over leads that may have been generated by your website’s appearance in the search bar. That click-through on your name may have landed your competitor the lead.


Cut Out The Middlemen and Generate Your Own Mover Leads

Hiring an expert SEO team will make sure that every click on your name goes to your site. Once those visitors arrive, professional SEOs know how to turn those leads into bona fide conversions.


To learn more about LevelUP's winning SEO strategy, check out the search engine optimization services we offer.


How Long Does SEO Take to Get Results?

A successful SEO campaign will take several months to bear fruit. This is for several reasons, but the primary reason is that Google needs to learn that your website is authoritative, relevant, and trustworthy regarding the targeted keywords you want to rank for.


Building an accessible site architecture and optimizing location pages, services pages, and content takes time, as does building up valuable and logical internal links and external links. However, the results of expertly executed SEO are proven.


Rank for Specific Moving Services

If you offer unique or niche moving services, you can take advantage of these services to help boost your SEO. Developing localized service pages for specific moving services adds authority and relevance to your site when people search for niche moving services.


The Types of Mover Leads You Can Get With High-Quality SEO

·      Commercial Moving Leads

·      Office Moving Leads

·      Car Moving Leads

·      Long-distance Moving Leads

·      International Moving Leads

·      Industrial Moving Leads

·      Piano Moving Leads

·      Aquarium Mover Leads

·      Pool Table Mover Leads


To learn more about LevelUP's winning SEO strategy, schedule a complimentary introduction call with us today! Schedule a time here that is convenient for you here: we can't wait to meet you!



June 12, 2025
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May 7, 2025
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This is where a home care marketing agency truly shines, understanding these unique challenges and opportunities. Generic digital marketing Rhode Island firms might lack the specific knowledge of the home care industry. They may not understand the importance of HIPAA compliance in your online communications, the best platforms to reach your target audience (often adult children of seniors), or the most effective messaging to resonate with families seeking care. A specialized home care marketing agency brings this crucial industry-specific expertise to the table. Why a Dedicated Home Care Marketing Agency is Essential Partnering with a home care marketing agency offers numerous advantages over a general digital marketing agency Rhode Island: Industry Expertise: We, as specialists, deeply understand the home care landscape, including the regulatory environment, the needs and concerns of potential clients, and the competitive dynamics within the market. 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This involves showcasing testimonials, highlighting your team's expertise and compassion, and providing valuable, informative content that positions you as a leader in the industry. Measurable Results: A good home care marketing agency focuses on data-driven strategies. We track key performance indicators (KPIs) to measure the effectiveness of our campaigns, providing you with clear insights into your return on investment. This might include website traffic, lead generation, conversion rates, and cost per acquisition. Key Digital Marketing Strategies for Home Care Agencies A comprehensive digital marketing strategy for a home care agency typically includes several key components: Search Engine Optimization (SEO): Optimizing your website and online content to rank higher in search engine results for relevant keywords (like "home health care Cranston RI") is crucial for attracting organic traffic from individuals actively seeking your services. This involves keyword research, on-page optimization, off-page optimization (link building), and local SEO to target specific geographic areas within digital marketing Rhode Island. Pay-Per-Click (PPC) Advertising: Running targeted ad campaigns on platforms like Google Ads can provide immediate visibility and drive qualified leads to your website. We carefully manage your ad spend, target relevant keywords, and optimize campaigns for conversions. Social Media Marketing: Platforms like Facebook and LinkedIn can be powerful tools for reaching potential clients and referral partners. We develop engaging content, run targeted ad campaigns, and build a strong online community for your agency. Content Marketing: Creating valuable and informative content, such as blog posts, articles, guides, and videos, establishes your agency as a trusted resource and attracts organic traffic. Topics might include "How to Choose the Right Home Care for Your Loved One" or "Understanding the Costs of In-Home Care in Rhode Island." Email Marketing: Building an email list and sending targeted newsletters and updates can nurture leads and keep your agency top-of-mind with potential clients and referral sources. Website Design and Optimization: Your website is often the first point of contact for potential clients. It needs to be professional, user-friendly, mobile-responsive, and optimized for conversions. Clear calls to action and easy navigation are essential. Choosing the Right Home Care Marketing Agency: What to Look For Selecting the right home care marketing agency is a critical decision. Here are some key factors to consider: Industry Experience: Does the agency have a proven track record of success working with home care businesses specifically? Ask for case studies and testimonials from other home care clients. Understanding of HIPAA: Ensure the agency has a thorough understanding of HIPAA regulations and can demonstrate how they will ensure compliance in all your online marketing efforts. Transparency and Communication: The agency should be transparent in its strategies and pricing and maintain clear and consistent communication with you. You should feel like a valued partner. Data-Driven Approach: Do they focus on measurable results and provide regular reports on key performance indicators? A data-driven approach ensures that your marketing investments are yielding a positive return. Customized Strategies: Avoid agencies that offer a one-size-fits-all approach. Your home care agency is unique, and your marketing strategy should reflect that. The agency should take the time to understand your specific goals and challenges. Team Expertise: Inquire about the team's experience and expertise in various aspects of digital marketing, including SEO, PPC, social media, content creation, and website development. The Long-Term Value of a Strategic Marketing Partner Investing in the right home care marketing agency is not just an expense; it's a strategic investment in the growth and sustainability of your business. A strong marketing partner can help you attract more qualified leads, build a stronger brand presence, improve your online visibility, and ultimately, serve more clients in need of your compassionate care. We act as an extension of your team, providing the expertise and resources you need to succeed in the competitive digital marketing Rhode Island landscape. Conclusion Finding the right home care marketing agency is a pivotal step in achieving your business goals. By understanding the unique marketing needs of the home care industry, knowing what to look for in a partner, and avoiding potential pitfalls, you can confidently select an agency that will help you supercharge your growth in the digital marketing Rhode Island market. We are here to be that trusted partner, providing the specialized expertise and tailored strategies your home care business deserves. At Level Up Digital Agency , we specialize in providing tailored digital marketing solutions for home care businesses just like yours in Rhode Island. Our deep understanding of the industry, commitment to HIPAA compliance, and data-driven strategies ensure you attract more qualified leads and build a stronger online presence. Let us be your trusted partner in navigating the complexities of digital marketing Rhode Island and achieving sustainable growth for your home care agency. Contact us today for a consultation and discover how we can elevate your online success.
April 25, 2025
Is your content marketing failing to deliver the desired results? Many organizations struggle to connect effectively with their audience. In this post, readers will explore the Levelup Agency method, highlighting key advantages and the structured workflow that drives success. By examining specific content types produced and how to measure results, readers will gain valuable insights to enhance their content strategy. This content aims to address common challenges faced in content marketing and provide clear solutions for achieving growth through the Levelup Agency approach. Key Takeaways Levelup Agency aligns content strategies with client goals to maximize brand visibility Audience-centric planning enhances engagement and fosters meaningful connections with target demographics Research-driven strategies improve content effectiveness and drive better marketing results Tailored content ensures messaging resonates with various audience segments across digital platforms Ongoing optimization based on performance data supports continuous improvement and success in marketing initiatives Understanding the Levelup Agency Method for Content Marketing The LevelUP Digital Solutions employs core principles to craft content marketing strategies that resonate with client brands. By aligning content with brand voice and implementing audience-centric content planning, the agency effectively engages target demographics. Additionally, thorough research informs every workflow and enhances copywriting effectiveness, ultimately influencing consumer behavior and driving success in marketing programs. Core Principles Guiding Levelup Agency Content The Levelup Agency embodies core principles that focus on maximizing brand awareness and enhancing return on investment for their clients. Their expert approach involves employing skilled employees who understand the importance of aligning content strategies with organizational goals. By implementing audience-centric planning and thorough research methodologies, the agency not only strengthens brand visibility but also fosters meaningful connections with target demographics. Key aspects guiding the content strategy include: Alignment with brand voice to ensure authentic messaging. Focus on audience needs to enhance engagement and interaction. Data-driven insights to optimize content effectiveness and reach. How Levelup Agency Aligns Content With Your Brand Voice Levelup Agency employs a strategic approach to align content with a brand's voice through effective storytelling. By integrating the unique personality and values of a brand into their content strategies, the agency ensures all messaging resonates with the target audience. This alignment enhances email marketing efforts and boosts overall revenue, as customers connect with brands that reflect their own preferences and aspirations.
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Are you struggling to boost your online visibility and attract more customers? With over 70% of online experiences beginning with a search engine, mastering SEO strategies is essential for any business aiming for growth. This article will guide you through essential tactics, including keyword research, on-page optimization, and local SEO tactics. By applying these methods, you can improve your website's ranking and reach your target audience effectively. Addressing these challenges will help turn your online presence into a powerful tool for business success. Key Takeaways Identifying high-intent keywords is essential for connecting with target audiences effectively Regularly updating keyword strategies helps maintain online relevance and improve search visibility Analyzing competitor tactics can reveal opportunities for enhancing SEO performance Structuring content around the buyer journey increases engagement and conversion rates Optimizing Google Business Profiles boosts local search visibility and attracts potential customers
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