How Effective are Live Chats for Business?

Tom Canterino • October 20, 2021

How Effective are Live Chats for Business?

Do you want to improve customer service and boost sales? If so, then you should consider adding a live chat option on your website. Live chats are becoming increasingly popular with businesses because they provide an opportunity for customers to get help from expert staff without having to call or email the company. 


This article will discuss how effective
live chats can be for business and share some tips for using them successfully.


Live chats are growing in popularity

  • They provide excellent customer service and can help boost sales.


  • More and more businesses start using them every day. 


  • They're a great way to answer questions from customers quickly, providing solid support for the business as well as convenience for those looking for information on products or services.


  • They offer instant feedback. 

  • They can be used to communicate with customers without having to call, email, or even wait for a response.

  • They're easy and quick to set up with most live chat providers.

  • It's free for most users of the company website or blog that is running it.

  • It gives the customer an opportunity to speak directly with a member of staff.

  • There is no waiting time for someone to respond.

  • They provide real-time feedback in the form of data and statistics about website use, which can be used by business owners or marketing experts to help them grow their web presence in order to get more traffic.

  • They are a great way to provide customer service without having contact via email or phone.

  • It can help improve your site's SEO, which is important because it shows search engines that you have an active presence on the web and helps them determine how relevant your content is for users searching online using different keywords.


Here are some tips for using live chats effectively

  • Use a professional picture to make your visitors feel welcome and comfortable.

  • It's important that the person who responds has great customer service skills and is friendly, helpful, and courteous — after all, they're representing your company!

  • The chatbox should be easily visible and accessible on your website.

  • You should provide users with a clear indication as to whether or not you are available for chats so they don't have to keep checking if their question has been answered yet, which can also reduce the amount of time spent waiting for responses from customers.

  • Some companies use polls and surveys to gain feedback from customers.

  • This is a great way to find out what your audience likes and dislikes, as well as learn about potential new products or services they might be interested in so you can provide them with this information at the appropriate time, such as during a live chat session.

  • You should encourage visitors to complete a contact form or call you instead of using the live chat if they have an urgent question that needs to be answered quickly.

  • You can also offer them other ways to get in touch, such as emailing your customer service department directly.

  • Live chats are best for general questions about products and services rather than specific concerns that need to be addressed immediately.

  • You can schedule chats for specific times during the day when you are available, such as after hours or on weekends. 

  • It's also great because it allows business owners and marketing experts to monitor chats in real-time so they don't miss out on any opportunities to engage with customers about their products or services.

  • It's important to use the data collected from live chats in order to develop better strategies for marketing and customer service, as well as figure out what improvements need to be made so you can improve your site/social media presence. 

  • You should also consider using polls and surveys since they provide direct feedback


To learn more about how
LevelUP Digital Solutions can help you grow your business

through happy customers, contact us today at 401-298-9361. Our automated feedback collection, management, and syndication platform makes you the authority for your reputation and turns your customers into your best marketers.

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